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  • Virginia Marcolin

Scent...the next frontier of fashion

Updated: Apr 2, 2021

Imagine you are a swimwear designer. You want to complement your line of high-end swimwear with coverups that smell like you are on a tropical island. (Coconut, anyone?)


Or a wellness brand, and you’d like to infuse aromatic and therapeutic essential oils into your wellness accessories for added benefits.


What if you have a signature scent that customers identify with? To connect with your customers even more powerfully, you add your brand’s scent to your iconic pieces (Hermes and their scarves, for example).


The possibilities are endless with textile scenting. The sense of smell is the most complex yet least developed sense humans have. Other species have keenly developed noses, why can’t we tap into this primitive sense?


Scent is also the sense most tied to memory. When people smell a certain aroma, they are often taken back to a memory or place or person that their brain conjures up instantly. This is due to the fact that the body’s olfactory system, responsible for detecting and processing scents, is directly connected to the hippocampus and the amygdala - the parts of the brain where memories are made and emotions are processed. This may explain why a certain smell can so immediately trigger a detailed memory or even intense emotion.


However powerful one’s sense of smell is, most fashion and lifestyle brands have not yet explored scent marketing as a way of connecting to their customers - mostly because brands don’t have the resources at their disposal. But what if they did?


Here’s where Aroma Textiles Lab comes in. Using our exclusive textile scenting technology, we are able to infuse fabrics with a variety of scents with long-lasting results. The aromas we use are safe on the skin and free of any known carcinogens or harsh chemicals. And the end result is a natural, authentic scent that customers will surely connect with and want to purchase.


Please visit aromatextileslab.com or contact us at explore@aromatextileslab.com for more information on the services we provide. We prioritize brands who practice sustainability and show commitment to the environment.

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